Insights and reports

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AI for international enrolment and admissions

Research and operating priorities for university leaders

September 202618 pagesUK, US, Canada, Australia

Build a direct relationship with every applicant, including students introduced by agents.
Verification must end in a resolved case. A flag is not a finding of fraud.
Evidence for AI is promising and uneven. Pilot one bounded workflow before expanding it.

5 reports

AI and operationsSeptember 202618 pagesUK, US, Canada, Australia

Research and operating priorities for university leaders

Build a direct relationship with every applicant, including students introduced by agents.
Verification must end in a resolved case. A flag is not a finding of fraud.
Evidence for AI is promising and uneven. Pilot one bounded workflow before expanding it.

MarketsJuly 202619 pagesVietnam, Indonesia, Malaysia, the Philippines, Thailand, Singapore

A country-by-country market view for universities

Six distinct markets. Each priority country needs its own plan, channel partners and cost information.
US and Australian counts measure different populations and cannot be ranked against each other.
Test new cities and partnerships on enrolled and continuing students, not lead volume.

MarketsMay 202618 pagesChina

Market evidence and priorities for universities

The route mix is changing. Track undergraduate, taught postgraduate and research routes separately.
Business fell from 43% to 26% of Chinese UCAS acceptances between 2013 and 2023.
Plan for competition from Hong Kong, Japan, Germany and strong domestic provision.

MarketsFebruary 202618 pagesIndia

Market evidence and priorities for universities

81% of Indian study-route students in the UK came for master's level study, against 59% of Chinese students.
Make programme-level return on investment, complete costs and career pathways legible.
Tie recruitment investment to admissions, finance and advice capacity in the same intake.

ConversionNovember 202518 pagesUK, US, Canada, Australia

Evidence and operating priorities after the offer

An offer is permission to study, not a settled decision to enrol.
No single tactic solves every loss. Match the intervention to the barrier.
Judge each intervention by enrolment at census, net revenue and early continuation.